Jun 9, 2023

Chris Nee, who's gone on Netflix, says streamers don't understand children's content

Kids' tv creator Chris Nee recently spoke to the Hollywood Reporter, revealing that his 2018 contract on Netflix was not renewed when it ended on May 1, and that he believes many streamers don't, and never, understand children's content.

"They didn't know this business, and it's fundamentally different from the adult side of the business," she told the publication. "[T] He children's business is really specific, especially, and it often works in opposition to how things work for adults."

Nee doesn't come off as bitter or angry during the interview, but instead seems frustrated with her time on Netflix, and why so many kids

as one of the most prolific creators of children's content of this generation, Nee's criticism is heavier than the average person.1 Credits include Doc Mcstafins, Ridley Jones and scientist Ada Twist, who worked on classic shows such as Blues Clue and Sesame Street in his early career.

Here are 5 points from Nee's THR interview:

The underlying problem Nee noticed with Netflix is that the platform deliberately made sure that subscribers were not pushed the same thing twice. This is a strategy that might work for whimsical adults who want to feel like they're making the most of their subscription, but according to Nee, "re-whack"

she says that, on average, children will see the same episode of Bruce's Clue 5 times in a row. Nee says that even in the children's Netflix profiles, the show was filtered from the main landing page. It's a problem with young children who still can't type or spell to look for their favorite title. She said a better strategy would be to leave the show watching on the main page for a set period of time, or until the user stops clicking on it.

One of the things Nee says many streamers lack is brand identity. Comparing the rest of the pack to Disney, she said that the Mickey Mouse title Disney put out was a young viewing

nee who already has a relationship with the character, and that many streamers deliberately promote a lack of identity and instead find what their subscribers are looking for. "Well, I really think it's too much and certainly for the preschool space," she says.

Nee says that many streamers do not grasp it with children's content, merchandising is to "expand the relationship with the show.""It is a difficult situation she says, to sell toys, clothes, and all the other goodies children beg their parents, manufacturers want to see a property that has longevity, can not cancel the platform and programs that are constantly commissioning can be provided."We are in our lives, in our lives, in our lives, in our lives, in our lives, in our lives, in our lives, in our lives, in our lives, in our lives, in our lives, in our lives, in our lives, in our lives, in our lives, in our lives, in our lives, in our lives, in our lives, in our lives, in our lives, in our lives, in our lives, in our lives, in our lives, in our lives, in our lives, in our lives, in our lives, in our lives, in our lives, in our lives, in our lives, in our lives, in our lives, in our lives, in our lives, in our lives, in our lives, in our lives, in our lives, in our lives, in our lives, Speaking about Jones's episode, Nee says, "Certainly at Disney, they don't take all responsibility for weak marketing," which advertised the hell out of that episode, Nee added, "and it's possible that all of [my] shows were terrible, but it's not that they were really different." It's a series that I've been working on, and I could see either of them did really well in a different space."

To conclude the conversation, Nee was asked for a bright spot to be seen in the industry and quickly singled out Bluey as the kind of content that deserves to do well. She admires the creator-led nature of the show and says it has won its many audiences. Nee expressed concern after dropping the name of Cocomelon, Netflix's most-watched children's animated series of 2022. "I don't want to make a show that way," she says.