Feb 29, 2024

McDonald's has launched a luxury anime-themed marketing campaign, including 4 Wcdondal shorts from "Naruto" producer Clown

The appeal of the anime spread is undeniable, and has recently been confirmed by the incredible North American opening weekend of Blade of the Devil–Hashira Training, a joined bunch of TV episodes that earned劇場3 million in theaters in 1150 days.

It stands on the reason, that then major global companies would try to capitalize on its popularity in an attempt to earn customers dollars. The latest organization to jump on the anime bandwagon is McDonald's, which fully accepts its position in anime folklore as the fictional chain Wc Donald's, which first appeared in the 1981 manga and anime franchise Cat's Eye.

As part of a broader anime-themed marketing campaign, the global fast-food chain is teaming up with the legendary Tokyo Anime House Clown in Wc Donald-themed anime shorts. Clown has an impressive anime pedigree and has produced mega franchises such as Naruto, Bleach and Yuyu White Paper.

Short of the first 30 seconds, the race to WcDonald's will premiere on Monday and new entries will be released weekly. According to McDonald, each short story "respects 4 of the biggest subgenre of anime: action, romance, mecha and fantasy."

A summary of the four episodes reads:

Tariq Hassan, Chief Marketing and Customer Experience Officer at McDonald's USA, said in the release:

Anime is a huge part of today's culture and we love that our fans have invited us to the conversation for years. The Wcdonal universe reflects what fans have created. It respects their vision and celebrates their creativity, while bringing it to life in our restaurant for the first time ever authentic.

Some of McDonald's other anime-inspired initiatives include:

Punch-stuffing sauce

Cartoon packages such as Akki Bright

Immersive dining experience at Wc Donald's

Anime Fan Art celebration